In a perfect scenario your consumers would be able to watch your content in its original resolution and framerate. However, making your content available to anyone or anywhere is a challenge as there are many factors in the world that contribute to the download speed of the consumers which impacts the quality they can view. Some of these include device age, connection strength, connection stability, carrier data caps.

Transcoding is a way we can combat these issues. We take the original content, and produce multiple variations of the content at different resolutions and bitrates. This allows your users to watch the form of your content that best suits their situation and environment. When these transcodes are paired with video players that can handle adaptive bitrate streaming, the consumers will have their selected variant dynamically changed depending on their current download speed to ensure uninterrupted viewing and improving their experience!